designer clothes clothingGio Goi

Christopher and Anthony Donnelly first made their name in the world of dance and their knowledge of street-level culture helped influence the rise of the dance phenomenon.

During a night's drinking session with the notorious Shaun Ryder, the Donnelly brothers decided to take the fashion industry by storm with the introduction of Gio Goi.

A new brand with style and credibility for those in the know meant that everyone from the Happy Mondays and Blur to the Rolling Stones wanted to be in on the action.